We Don’t Just Tell Stories

We Change The Narrative

The Right Story.

**In The Right Place. At The Right Time.**

We find, craft and elevate stories that build brands and inspire people to action. We use an innovative storytelling approach to content that helps you create a reflection of your brand that is authentic, true and motivates people to take the next step with you.

WANT

In our research, we dig deep to gain an empathetic understanding of what your customer wants, for themselves, for their families, and their future. It is the Want that creates attention, makes them feel “hey, this company gets me.” Think: Harry wants to save the wizarding world from He-Who-Must-Not-Be-Named and vanquish fear forever.

Challenge

Next, we find out what’s stopping your customer from accomplishing what they desperately want. It could be a lack of information, lack of resources, or it seems like too big an undertaking. The challenge creates connection, “I too have that problem.” In our hero’s case, it’s that he’s a 12-year-old boy of no extraordinary magical abilities going up against the most powerful dark wizard in the world. Classic lack of education and resources.

solution

Now you hit ‘em with the solution. For your customer, we build strategies around one powerful message: we acknowledge what the customer wants, help them see what’s stopping them from getting it, then show them how what you offer is the solution to getting what they want. “I want that thing, and I can’t get it. And this company can help? I’m in.” As Dumbledore, we help our hero discover the courage and power they possess, preparing them with the knowledge they need to *spoiler alert* finally vanquish the Dark Lord and live happily ever after.

“The work we did with Final5 changed the trajectory of our organization in very powerful ways”

Mike Brennan, CEO of the United Way of Southeast Michigan

What We Do

Discovery

This is where you begin to see your work through the eyes of the people that matter; your employees, your clients, or your shareholders. Our market researchers dive deep into your current stories, your industry and your customer base to uncover opportunities in your market and understand your impact. This intel helps us build a strategy that engages and motivates your audience to action.

What you’ll get in this stage:

Competitive analysis outlining the strengths and weaknesses of your stories and that of your top competitors.
Market research on the wants, needs, and strengths of your audience.
Interviews highlighting your audience’s motivations, challenges, and experience with your company.

Content Strategy

Using the information we've gleaned, we're able to find and craft your organization's stories in a way that's impactful and meaningful. Our strategy puts your customers at the center of your company’s story in a way that allows them to see how working with you will change their lives for the better.

WHAT YOU’LL GET IN THIS STAGE:

A detailed and cohesive plan including tactics, operations, and governance to take your message out into the world and win the hearts of your audience.

Content Creation

This is the step where all of your hard work comes together. Our team of producers, storytellers, designers, writers, and animators uses what we’ve built to create content that engages and activates your audience. Using classic storytelling techniques, we’re able to serve your needs by building emotion, creating humor, and making complex ideas simple. We create content that elevates the relationship between your customers and your organization.

What you’ll get in this stage:

Website Design/Build
Videos/Photos
Social Media Content
Broadcast Commercials

“I was looking for a culture change. We needed to reset, rethink and go in a different direction with our marketing and no one in our organization knew how to do it. Final5 does.”

- Melanie Piana, Mayor of Ferndale, MI

A Few Awesome Companies We’ve Worked With

Get in touch

Do you have questions? Give us a call at 313-338-8397. Or give us your email and we'll follow up.